How great leaders inspire action – TEDx Oxford sponsored by Hedges

Ok so picking a talk that has been viewed 29,960,635 times (when I wrote this) as one of my favourites may seem like a bit of a cop out, but sometimes popularity on an idea shows its power.  

Simon Sinek’s now legendary talk on the power of why someone does something, not how they do it or what they do, to inspire those they lead and engaging customers to buy from them could change the way you think about both leadership and marketing.  It inspired us at Hedges to look at our business from a completely different perspective.

Hedges are sponsoring TEDx Oxford, bringing together 12 speakers, including CEOs, entrepreneurs, professors, psychologists, writers, students, innovators and technologists to share their ideas on the theme “X Changes Everything”.  

TEDx Oxford is on 5 February 2017 at the New Theatre Oxford starting at 10.30am.  Tickets are on sale now at  If you want to give up a lazy Sunday to listen in awe, watch with wonder, learn new things and be truly inspired book soon, tickets are selling out fast!

Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question 'Why?' His examples include Apple, Martin Luther King, and the Wright brothers ...