An interesting take on the damage that fake reviews are doing to the hospitality industry from the Daily Mail including insight from Aziz restaurant in Oxford. With so many people reliant on reviews when choosing where to eat or stay this is a worrying trend.
Like all restaurants, we have become more reliant on these reviews than ever, said Mr Rahman. In a city like Oxford that has lots of tourists, people want to find a good place to eat. They rely on these reviews and their ratings. But there is no accountability for anyone making these reports. They could be anyone whether they have dined with you or not. It is a huge problem.
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